Farm Bureau® Rural Entrepreneurship Challenge


The Farm Bureau Rural Entrepreneurship Challenge is the first national business competition focused exclusively on rural entrepreneurs working on food and agriculture businesses. Rural entrepreneurs pitch innovative business ideas to a team of judges with expertise in business development and agribusiness. These business owners compete for $145,000 of startup funds.  




  • Six semi-finalist teams win $10,000 each

  • Four finalist teams compete to win:

    • Farm Bureau Entrepreneur of the Year award & $30,000 (chosen from the final four teams by judges)

    • People's Choice award & $25,000 (chosen from the final four teams by public vote)

    • First runner-up prize of $15,000

    • Second runner-up prize of $15,000

  • Note: The Entrepreneur of the Year award and the People's Choice award will be awarded to two different teams. The team that wins the Entrepreneur of the Year award will not be considered for the People's Choice Award.

Competition Rounds

  • Round 1: Online Application

    • Participants submit applications online and judges determine the Top 10 teams, including 6 semi-finalists and 4 finalists. Four finalist continue to next round.

  • Round 2: Live Competition

    • Four finalists compete in a live competition in front of judges and audience at the American Farm Bureau Annual Convention. The general public will have the opportunity to vote for their favorite finalist team via an online voting system. The finalist team with the most votes will be awarded the People's Choice Award. The judges will determine the finalist team to be awarded the Farm Bureau Entrepreneur of the Year Award.


Thank you to Farm Credit and Farm Bureau Bank for sponsoring the 2017 Rural Entrepreneurship Challenge!